三七互娱通过"AI 工业化生成 + 超休闲玩法前置”策略，将“数字门”素材生命周期延长至 9 个月并推动 Google Play 安装破 500 万；其核心在于广告与游戏内体验高度一致（即“所见即所得”），成功以超休闲玩法高效获客、SLG 重度框架保障留存，实现了从创意量产到用户转化的闭环。
Sanqi Interactive Entertainment extended the lifecycle of its “Digital Door” ad creatives to 9 months and drove over 5 million installs on Google Play through an “AI industrialized generation + hyper-casual gameplay pre-positioning” strategy. The core lies in achieving high consistency between ads and in-game experiences—“what you see is what you get”—enabling efficient user acquisition with hyper-casual gameplay while leveraging a heavy SLG framework to ensure retention, thus closing the loop from creative mass production to user conversion.
#广大大 #游戏出海 #SLG出海 #手游出海