苹果新任CEO 约翰·特努斯 John Ternus

近一个月（2026‑09‑14 ~ 2026‑10‑14）公开发言｜原文+中文翻译

说明：John Ternus没有个人X（Twitter）账号，没有个人社交平台发帖；全部内容来自苹果发布会、媒体专访、苹果官方新闻实录；信息仅供参考，不构成投资建议。

片段1｜9月9日苹果秋季发布会，开场演讲

英文原文
It’s wonderful to be here. Twenty‑five years ago I first walked through these doors, and I never imagined a moment like this. But I knew then this place was special. It cares deeply about building products that truly matter, built by incredibly talented people who want to change the world.

I love that our products help people create, be more productive, and do things they once thought impossible. I love that we are value‑driven and weave those values into everything we do. We obsess over details, and we value simplicity in design. We want our products to be powerful, yet simple, natural and intuitive to use.

At the end of the day, we only want to build products that make a meaningful difference in people’s lives. That is why we exist. That is everything we do. Over 25 years I have gotten to witness this time and again. And what is most exciting is that there is so much more ahead of us. We will keep changing the world in ways we cannot even imagine today.

中文翻译
很高兴来到这里。25年前，我第一次走进这扇大门，从未想象过会迎来今天这样的时刻。但那时候我就知道，这里很特别。这里一心打造真正有价值的产品，汇聚着一群才华横溢、渴望改变世界的人。

我热爱我们的产品，它们帮助人们创造、提升效率，完成曾经认为不可能做到的事。我热爱我们以价值观为导向，把价值观融入我们做的每一件事。我们对细节执着，崇尚设计的简约。我们希望产品功能强大，同时使用简单、自然、直观。

归根结底，我们只想打造真正能够给人们生活带来实质改变的产品。这是我们存在的意义，也是我们一切工作的出发点。过去25年，我一次次见证这一点。而最让人激动的是，未来还有无限可能。我们会继续以今天尚且无法想象的方式去改变世界。

片段2｜发布会，谈Apple Intelligence苹果AI

英文原文
Apple Intelligence is not about racing to hit arbitrary benchmarks. It is about building intelligence that fits naturally into how real people live. Privacy is non‑negotiable. On‑device processing will remain our north star. We are building a personal intelligence hub for every Apple user.

中文翻译
苹果智能并不追求去冲刺各种随意设定的跑分。它是打造能够自然融入普通人真实生活的智能。隐私是没有谈判余地的底线。设备端本地处理始终是我们的最高指引。我们要为每一位苹果用户打造一个个人智能中心。

片段3｜9‑11 Tom’s Guide专访，谈折叠屏iPhone Duo

英文原文
We did not rush into foldable phones. Many companies launched early foldables with compromises. We waited until we could deliver an Apple‑level experience. A foldable is not cool just because it bends. It has to solve real user problems.

中文翻译
我们没有仓促推出折叠手机。很多公司早早发布妥协颇多的折叠产品。我们一直等到可以交付苹果水准的体验才出手。一款设备不能仅仅因为可以弯折就称之为优秀。它必须解决用户真实的痛点。

片段4｜专访，谈收购与OpenAI合作

英文原文
Partnerships are important, but we will keep investing heavily in our own internal model work. The OpenAI collaboration is one tool among many. We will not outsource our core intelligence future to others.

中文翻译
外部合作很重要，但我们会持续大力投入自研模型。和OpenAI的合作只是众多工具中的一个。我们不会把自己核心的智能未来外包给别人。

片段5｜10‑08 Bloomberg彭博采访，管理层人事调整

英文原文
Our M&A strategy stays consistent. Acquisitions are mostly for talent and technology. We are reshuffling leadership to move faster on AI and hardware integration. Tim is executive chairman, he gives advice, but day‑to‑day decisions rest with me and the team.

中文翻译
我们的并购战略保持不变。收购大多是为获取人才与技术。我们调整管理层，目的是在AI和软硬件整合上跑得更快。库克担任执行董事长，他会提供建议，但日常经营决策由我和团队负责。

片段6｜10‑10 投资者会议，谈短期业绩压力

英文原文
We care about quarterly results, but we manage Apple for the long term. Great products do not come from optimizing for next quarter’s earnings. Breakthrough technology takes time. Shareholders need to understand that.

中文翻译
我们关注季度财报，但我们是站在长期视角经营苹果。伟大的产品，不是靠为下个季度利润做优化得来的。突破性技术需要时间，股东需要理解这一点。

片段7｜10‑12 媒体圆桌，谈AI行业竞争

英文原文
There are many paths to AI. Not every company needs to copy the same approach. Our path is user‑centric, privacy‑first, deeply integrated with hardware. More compute alone will not win. Good human‑centered product experience will win.

中文翻译
通往人工智能有多条道路，不是每家公司都要照搬同一种模式。我们的路线是以用户为中心、隐私优先、软硬件深度融合。单纯堆算力不会赢得竞争，以人为本的优秀产品体验才会。

补充备注：

1. John Ternus没有个人社交账号，所有对外输出全部来自发布会、媒体、投资者会议实录。
2. 没有X平台个人帖文，苹果官方账号会转发他的公开讲话。
3. 库克现在是执行董事长，不再是CEO。