卡丽娜斯米尔诺夫,32岁,她透露,上月订婚男友,职业棒球投手布拉德竹篙,也是32。
当消费者们不再豪饮时,Tony饮料遭了难,但是皇冠伏特加却凭借低廉的酒价和预调鸡尾酒保持了自己的业绩。
生产斯米诺伏特加(Smirnoff)和吉尼斯黑啤酒(Guinness)的迪亚吉欧公司(Diageo)今年9月决定将花费超过1,000万美元在Facebook上刊登广告。
你如何重新设计时,通常需要在该公司拥有广泛的历史(如与像贝尔或斯米尔诺夫品牌)?
1·When I worked on the Smirnoff mark, for example, I had to maintain the arched baseline and colour scheme, but the client wanted me to create letters that were a bit softer and more broadly appealing.
比如,当我在斯米尔诺夫标志工作,我不得不保持拱形基线和配色方案,虽然客户要我创建的字母是一个有点柔软和更广泛的吸引力。
2·How do you typically take on redesigns when the company has an extensive history (such as with a brand like Bell or Smirnoff)?
如果该公司拥有广泛的历史,你如何重新设计字体(如与像贝尔或斯米尔诺夫品牌)?