1·His insistence on putting users first, and focusing on elegance and simplicity, has become deeply ingrained in his own company, and is spreading to rival firms too.
他坚持用户至上，注重优雅和简洁，这种理念在他自己的公司里已经根深蒂固，且已经传播到竞争对手那去了。
2·Rival firms scrambled to follow where he led.
而那些竞争对手只能勉强地跟着他引领的方向。
3·They run their rival firms close both in price and quality.
他们在价格和质量方面跟与之竞争的一些商行不相上下。
4·He was utterly unscrupulous in his competition with rival firms.
他与对立公司竞争完全不讲道德。
5·Rival firms may have similar chains, but they may also have very different ones.
竞争者也有相似的价值链，但是他们也拥有与众不同的部分。
6·If agents spend too long jockeying for internal power, their clients will be lured away by rival firms.
如果经纪公司在内部权力上争斗过巨，他们的客户就会被对手诱走。
7·A better idea would have been to break coal India's quasi-monopoly and let rival firms vie to deliver coal cheaply.
更明智的做法是打破印度煤炭公司的垄断，让竞争者提供更加廉价的煤炭。
8·The price list enclosed will show you that our prices are far more competitive than those of our rival firms.
——附寄的价目表将使您了解，本公司的价格比同业更具竞争力。
9·But spirits appeared tepid, says this person, and the retention packages on offer were in some cases lower than what rival firms are promising.
不过，据此人透露，士气似乎仍然不振，而且有些人获得的留任奖励甚至比对手公司承诺的还要低。
10·Rogue employees at a major mobile phone company illegally sold millions of customer records to rival firms, Britain's information watchdog said Tuesday.
周二，英国的信息监管部门称，一家大型手机公司里面的某些不良员工非法将数以百万计的顾客纪录卖给了另外数家手机服务公司。